The right tool for the jobWhen visiting a customer I was asked, “Why didn’t you bring a laptop with you?”

I thought for a second considering the question and then asked them, “Did you think I was going to build the website today during the meeting?”

I suppose it’s a fair question to ask of a tech person when they show up with a legal pad and pen rather than the latest whiz bang technological marvel that tries to fake a pen and paper (I’m looking at you iPad pro). In the end I love technology, but I’m not so in love with it that I try to force it to be the one tool I use.

Sometimes a pen and paper are the right tool for the job.

When I work with my clients they are somewhere between Luddite and techie, but I can guarantee you a legal pad won’t spook them or distract them from what I’m there to do.

For example, let’s say you and I are working together on your website. I’m there to listen to your story and take notes. I’m there to ask you questions. I’m there to learn about your business so I can represent you to the best of my ability, and showcase what sets you apart from your competition.

Some of the questions I ask:

  • What makes your business special?
  • Why should a customer come to you for your product / service?
  • Who is your customer?
  • What do you want to accomplish with this site?

I try to make the process easy for you by engaging you about the work you do and hopefully enjoy.

It’s all about you and your business. Me having a shiny toy to type on doesn’t have anything to do with it.

I spend the time to get to know you and your business so I can help you sell (online).

If this approach makes sense to you contact me today to take the next step.